Ambiance is a billion dollar business, and McDonald's is going full military unit in adopting Starbucks' Style of Furniture and Decor. In a major redesign of their complete 30,000 stores, Mcdonald's is adding leather sofas, modern-day chairs, modern lights, and a nimiety of other upscale pieces in their renovation. All this, paired with a 2nd prong onslaught on Starbucks by significantly upgrading their java quality and taste, and what we now have got is a eating house that functions all the Mcdonald's nutrient you grew up with, while fashioning a topographic point for coffeeheads to "chill", Seattle style.
Will it work? Personally, I believe it will, because a batch of people are already impressed with the new style from what I've seen, and it doesn't look to discourage Mcdonald's long-standing customers, who usually travel for nutrient or habitual grounds anyway. As a consequence of the atmosphere and improved coffee, healthy salads, and snacks, Mcdonald's is showing itself to be a serious stand-in to Starbucks. The mental image will take clip to adopt, and some people will never see Mcdonald's as an alternative, but I cognize my ain ma does. She walks the domestic dog to Mcdonald's every morning, for a cup of coffee.
Mcdonalds aggressively adopting Starbucks' style piece of furniture and interior decoration can be seen everywhere on the internet. Next clip you acquire a cup of coffee, it will do a difference if both offering you the same experience, when the java is 50% cheaper and taste sensations about the same. But then again, Starbucks' long clip protagonists may believe quality and service can never be duplicated.